There are many online marketing, small business and personal brand ‘experts’ out there today, and it’s hard to know which if any truly know what they’re talking about.
But if you’re looking for someone who has gone out and made a name for themselves using social media only, without a huge marketing budget or brand to back them then look no further than Deborah Lee. With over 180,000 engaged and active followers on Twitter, she has clearly ‘walked the walk’.
After sixteen successful years working in business to business sales in central London, Deborah opted to become self-employed when she became a mother fourteen years ago. She ended her sales career on a high, closing £1.5m in business across five projects in three months. But it was time for a change!
Quickly she discovered social media to be an effective tool that could be used to promote her business from her new home in rural Lincolnshire.
But it was really joining Twitter eight years ago that made all the difference.
Today she is a highly sought-after online branding strategist and speaker due to her ability to succinctly demonstrate how the considerable power of social media can be harnessed and used to great advantage when used correctly.
“We all now have the opportunity to connect at lightning speed with potential customers and contacts, any one of which could transform the face of our business”, says Deborah, “I know this to be true because it happened to me from my remote countryside base.”
“Anyone can do this; all it needs is direction, and focus. And most importantly it needs a healthy dose of self-belief!”