Marvel as we may at the advancements that take place around us in the business world each and every day, it would serve us well to remember that some things stay the same.
Technology is wonderful in that it constantly changes. It evolves. Social media opens up new opportunities and vistas to us.
But the issue with business is that it doesn’t change. Not really. It will always be this: one person or organisation striking a deal with another. That will always remain a very sturdy and immovable constant.
One of the biggest challenges we face today is not losing sight of how we win new customers, because ultimately it isn’t social media or a slick online presence that will do that for you.
Technology is a great business tool, but none of us should be hiding behind it hoping it’ll do the job for us [tweet this!]
We are still very much the architects of our own business success.
This is one of the key lessons I teach in Twitter School; ensuring that you learn how to drive social media instead of becoming its powerless passenger is imperative.
So, how do you ensure that you keep your commercial head when all about you are losing theirs?
It’s really very straightforward …. Go back to basics.
The next time you log into any social media account, try these simple techniques to connect with your audience:
- Talk to me at my level – Don’t baffle me with terminology in a bid to blind me with expertise; I’m unlikely to hand over my hard-earned cash to anyone who patronizes me.
- Convince me that you want to help me – As a potential customer I need to believe you genuinely want to help me solve a problem.
- Show me the real you, not a faceless brand – Real people provide real customer service, super-smooth online entities are anonymous, cold and unapproachable.
- Don’t brag – Whilst I want to know about your achievements and accolades I don’t want them rubbed in my face at the expense of all else.
- Draw me in – I’ll take it as a given that your product is excellent, but I need you to enchant me!
And if this all seems too much to think about after a long weekend, bear this in mind: have you ever considered the one unique selling point (USP) you have that nobody could ever compete with. Ever?
“Me?” I hear you gasp.
Ask Tony Robbins what he thinks his USP is if you don’t believe me.
Of course not all of us are blessed with Tony Robbins’ incredible charisma, but it would be wrong to assume that charisma is the only thing you’ll ever need.
Dig deep, look at your own personal attributes and define yourself as your number one USP, get the five factors above working for you consistently and you will have deflected the possibility of disappearing down the online business drain.
The biggest danger for many small businesses today is in expecting technology to do the hard work
Make sure yours isn’t one of them.