I make no bones about it… one of the aspects of social media that I’m less than enamoured with is the need that some feel to produce a constant barrage of updates demonstrating what a great life they’re living. Now don’t get me wrong, it’s natural to want to crow about the glamorous time you’re […]Read more
Many of us ventured online with the intention of standing out and getting noticed. But mostly all we’ve experienced is countless hours, days, months being taken up having nice conversations with little to show for it. If this sounds like you then the time has come to face up to the brutal reality that you’re […]Read more
There’s lots of talk out there about social selling, and the messages range from ‘don’t do it’ right through to some involved strategies that take ongoing analytics into account. One thing that has struck me (and the saleswoman that lurks within) is that I’ve yet to read about the buying cycle. “What’s the buying cycle?” […]Read more
I’m delighted that Dave Chaffey of SmartInsights has offered to share some of his considerable wisdom on the topic of optimum content distribution with us here. Read on, and absorb… Ta Da! You have invested in creating the best blog content you can to encourage organic sharing via the social networks. Do you leave it […]Read more
One thing that unites us in our love for social media is the perceived access it gives us to the good and the great. Forget six degrees of separation … All you need to do now is locate their profile and hit that tweet button. The barriers and obstacles have fallen away, and we love […]Read more
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