Being a Social Media Human

I make no bones about it… one of the aspects of social media that I’m less than enamoured with is the need that some feel to produce a constant barrage of updates demonstrating what a great life they’re living. Now don’t get me wrong, it’s natural to want to crow about the glamorous time you’re […]

Forget the Sales Pitch: How to Use Social Media to Drive Sales [Infographic]

There’s lots of talk out there about social selling, and the messages range from ‘don’t do it’ right through to some involved strategies that take ongoing analytics into account. One thing that has struck me (and the saleswoman that lurks within) is that I’ve yet to read about the buying cycle. “What’s the buying cycle?” […]