Category Archives for Business Chat

Forget the Sales Pitch: How to Use Social Media to Drive Sales [Infographic]

There’s lots of talk out there about social selling, and the messages range from ‘don’t do it’ right through to some involved strategies that take ongoing analytics into account. One thing that has struck me (and the saleswoman that lurks within) is that I’ve yet to read about the buying cycle. “What’s the buying cycle?” […]

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Introducing the Content Distribution Matrix

I’m delighted that Dave Chaffey of SmartInsights has offered to share some of his considerable wisdom on the topic of optimum content distribution with us here. Read on, and absorb… Ta Da! You have invested in creating the best blog content you can to encourage organic sharing via the social networks. Do you leave it […]

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9 Top Tips on How to Write a Bestselling Book

I’m so thrilled that my friend, the best-selling author and rather fabulous Dee Blick, has agreed to share some of her boundless wisdom to get us started on the road to a literary blockbuster. Sit back, enjoy… and send out a few early Christmas gifts by sharing it with your friends. With the power to […]

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Why the Future Belongs to the Socially-Savvy Business Leader

One thing that unites us in our love for social media is the perceived access it gives us to the good and the great. Forget six degrees of separation … All you need to do now is locate their profile and hit that tweet button. The barriers and obstacles have fallen away, and we love […]

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Redefining ‘Community’ – The Real Power of Social Media

When social media landed a few years ago, many of us scratched our heads for a while before we set about sharing the details of our takeaway sushi lunch with the world. At the time it felt important, but a few weeks down the line we couldn’t help but think these platforms were designed for […]

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