Accept it, You’re not Beyoncé – Social Media for Small Businesses

Social Media for Small Business

Big brands and even bigger personalities … they have it all, don’t they? The slick, well-designed Facebook pages, the ultra cool ‘n’ creative Instagram posts, the brilliant short, sweet tweets that get shared around the world in a heartbeat. They’ve got every conceivable base covered brilliantly on every platform, emerging or otherwise. And the public […]

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How to Handle Requests for “Flexible Working” – Advice for Businesses & SMEs

Under the Employment Rights Act 1996, employees have a right to apply for different and more flexible working hours as long as they meet certain criteria. Certain procedures must be followed by both employee and employer and those reading would be advised to familiarise themselves with these prior to undertaking any such application. In my […]

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Email Lists: Here’s How Not to Build Them

There are many, many marketers out there who will tell you the secret to untold success and fortune is a huge email subscription list, and to be fair there is merit in that theory. It does seem however that a few too many now adopt the ‘get email address at all costs and hang the […]

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Red Alert! These Social Media Myths Could Derail Your Potential

A new project, initiative or concept inevitably comes with the odd preconceived notion or two as to what to expect. We listen to what other people are saying, we get the mainstream media’s view and we may even refer back to previous experience to gain some sort of familiar gauge. And whenever a new business […]

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Why We Still Fail Online…

Having a sales background has taught me many things, the least of which is that if you want to appeal to as many people as possible then you don’t give them a reason to dislike you. But when it comes to social media, it’s difficult when we have a strong opinion or something we need […]

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