I’ve been asked a lot recently about the best way to get your voice heard over and above Twitter’s 170 million active monthly users, and it’s critical that anyone wanting to make progress online understands how to achieve that. Here’s why:
Having a large number of followers does not and will not guarantee you an engaged audience, and if you’re in any doubt on that try typing into search on the Twitter home page the usernames of the prolific profiles you come across. Some will return good levels of engagement in terms of retweets and mentions, others barely nothing.
Forging meaningful alliances and relationships on Twitter will rely heavily on you standing out from the rest. Here are a few steps to enable you to do this:
- Publish quality, inoffensive and relevant content. This is the first and most important point to consider. If you’re not ticking this box, people will soon switch off.
- Identify those you want to connect with. Keep a watchful eye on their stream, retweet and reply when it’s appropriate to do so and don’t get disheartened if you get no response. But don’t stalk them! Slowly keep at it – consistency is key.
- Spend a little time each day searching for and tweeting useful content from other sites that your audience might benefit from. This differentiates you from those who purely spew out their own material. But don’t forget to credit the publishing site with a ‘via’ or ‘RT’ and their username (usually found on their front page). Never try and pass other people’s content off as your own. Nooo.
- Compliment people when you find their tweets useful and tell them why by publicly replying to them. In other words, take some time out to look at your timeline. This allows anyone else viewing your stream to see that you’re supportive. We’re all looking for more of the S word!
- Ensure that your profile photo stands out. But do ensure it stands out for the right reason! A drunken snap from that awesome holiday in Ibiza isn’t advised.
- Be positive! Next time you’re at a party observe who’s getting the most attention in the room. I’m betting it will be that go-getter, the one with boundless energy and a zest for life. People who radiate an enthusiastic zeal are never short of attention; dose your tweets with these qualities and you won’t go far wrong.
- Show gratitude wherever and whenever possible. We all know that there aren’t enough displays of appreciation in this world so make sure your tweet stream goes some way to redress the balance.
Adopt the steps above and apply on a daily basis for at least three months. “Whaaaatttt??” I hear you cry … Well, yes. You need to be consistent and persistent in this game.
Rome wasn’t built in a day, and nor was a profitable, flourishing online social media profile.
I won’t lie to you; getting noticed on Twitter and indeed any other social media site is never an overnight accomplishment. Not unless you’re propelled into the spotlight for all the wrong reasons, that is.